In 1981, Will set up a stand on the Venice Beach boardwalk and began to sell cotton belts. He started with a dozen in every color and dubbed the stand "Rainbow Belts." This was the beginning of the WILL brand. Today, we've reintroduced these belts for the active individual. Made from sturdy cotton webbing, the belts feature a military buckle inspired by those used by the Boy Scouts, as well as a subtle, embossed WILL cow icon. A nod to our heritage, we invite you to make this Gunner belts a part of your story, your journey, your adventure.
